![]() Information on which stores are performing better or worse is a basic retail KPI, but with specific item data, RFID produces far more detailed insights. Quality data and analytics can allow retailers to ensure merchandise is in the right place to be sold. The simplest and most effective use of the data allows retailers to better leverage their greatest assets their products and their stores. This is largely due to the fact that everything online can be measured, whereas retailers don’t really know what’s happening with their stores and customers in any specific detail, and the stats and data they do collect are often historical and at risk of being outdated.
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